Chapter Five: Developing a Global Vision

According to this chapter from the MKTG^7 we find out that, France, Britain, and Germany all derive more than 19% of their gross domestic products from world trade, which is considerably more than the united states does.
So I did research to find out how much the Walt Disney Company contributes towards the gross domestic products of the United States. And to my surprise I found out that for April 13, 2011 - A new study released showed that Disney parks and resorts (which include Disneyland) and cruise ships translates into a strong economic impact not only in Central Florida but also across the state.
So your probably wondering how much GDP was the Walt Disney Company able to contribute towards the GDP of Florida?
 And the answer is $18.2 billion in annual economic activity generated locally by Walt Disney Parks and Resorts accounts for a staggering 2.5 percent of the gross domestic product for the entire state. The negative impact of trade and globalization include jobs’ being outsourced that translates into unemployment which results with protest. Even though Disney do take part in this they also take responsibility and create domestic jobs. According to my research fortunately for the Floridians thanks to Disney out of the 7.2 million Floridians in the workforce in 2009, more than one out of every 50 had a job that can be directly or indirectly tied to the operations of Walt Disney Parks and Resorts. Locally, 6 percent of all jobs in Central Florida can be attributed to Disney's operations. This is why GDP is so important because when a company is based in its own country like Disney it is contributing to its country’s success. For example by opening resorts and theme parks Disney is able to accommodate not only Americas but also attract tourist from all over the world to come and visit their parks and also America. Not only that but Disney is also able to employee people to work which will lower the unemployment rate, help people earn money so they are able to spend and keep the economy healthy so in a way this is like a multiplier effect.

Positives of globalizing
As a consequence of globalization countries are able to expand economically just like the multiplier effect I mentioned. Globalization helps lift millions out of poverty and improve standard of living of low wage families in developing countries around the world.
While researching I found that Disney have globalized all over the world and call this globalization, Walt Disney International (WDI) that provides oversight of the Company’s activities outside the United States.
Disney has established foundations for long-term growth in the emerging markets of Latin America, Russia, India and China. More recently a renewed focus has been brought first to Japan and this year to Europe, the Middle East and Africa (EMEA), where Disney businesses are more developed, and where they believe they can grow substantially and better serve their consumers.
What is Walt Disney’s Disneyland global marketing standardization?

Disney's traditional approach was largely to force-feed its U.S. products from its Burbank, Calif., headquarters. The company ultimately concluded that this approach wouldn't work, and now it is going country by country, with a particular focus on five hot markets: India, China, Russia, Latin America and South Korea. "We're building Disney from scratch," in countries such as India, said Mr. Iger, citing the company's founder and namesake: Just "as Walt did in the U.S. over 50 years ago." -http://mjperry.blogspot.com/2007/06/disney-goes-global-india-china-russia.html#sthash.aYkZWRoP.dpuf

So from this article we can see Disney does operate different in each country it ventures to, but they do keeps most traditions such as the many different characters of there animation and the castles and rides but just change culture wise so they can fit in and attract and accommodate more visitors.

Sources :
http://corporate.disney.go.com/news/parks_resorts/news_release/waltdisneyworld/2008/041311_wdw_econ_impact.html
http://thewaltdisneycompany.com/investors/annual_reports/2009/keyBusinesses/waltDisneyInternational.html